Demand for Savanna produce will be driven by consumer acceptance. The Savanna consumer value proposition is built upon transparency, traceability, convenience, health, economics and dignity. Consumers in Bamako, are subjugated like their sister farmers in a food system that does not seek to meet their needs. By engaging in the Savanna ecosystem consumers will experience:
Access to quality, nutritious, local and fresh food
Transparent pricing same as in the local mass-markets
Instant knowledge of the origin, journeys, stories and claims behind their
food
An engaging and supporting relationship and narrative between themselves and smallholder farmers
The convenience of ordering online and not having to travel to a market
Direct home delivery - for free
Ordering food for loved ones
Directly influencing the narrative around the adoption of local indigenous crops